Andre Passos

Hi I am André Passos, International Marketing Executive with successful product launches and significant project management skills acquired implementing Marketing and SAP Best Practices within Nestle and Nespresso. I am Fluent in English, Spanish, French and Portuguese. In my spare time I am an avid landscape photographer and master swimmer.

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International Consumer Products Marketing Manager with significant project management success launching products and implementing Marketing and SAP Best Practices gained within Nestle and Nespresso. Known for strong analytical skills, a strategic planning mindset and leading international teams that achieve breakthrough results. Proven ability to lead new or turn-around situations and challenges by leveraging strong interpersonal and professional skills as well as well-honed consumer behavior insights. Fluent in English, Spanish, French and Portuguese. In my spare time I am an avid landscape photographer and occasional hiker.

Global Marketing Business Excellence Manager at Nestle SA

August 2010 - December 2011

Championed the development of a single global Digital Asset Management Solution to address the multiple approaches and solutions being implemented across markets. Project required gaining approval and validation of CMO and CIO to develop the most effective process and tool with the constraint of limited budget and resources. • Designed and implemented an innovative Global Digital Asset Management & workflow process that saved over $1 MM in 2011/2012 and reduced packaging time to market by 8 weeks within implemented markets. • Developed project in record time (10 weeks) using a breakthrough project management approach (agile) to ensure end user commitment, delivery within budget and within timeline. • Wrote global best practices on Packaging Approval and Digital Asset Management.

International Marketing Manager - Les Collections at Nestlé Nespresso S.A.

September 2008 - August 2010

Charged with turning around the performance of Nespresso’s range of accessories and addressed branding, positioning and sales problems. Led team of three Product Managers and $100MM sales. • Led the redesign and deployment of Nespresso Collections Business strategy and implementation of a deep portfolio optimization. • Increased sales revenue by 8% in a transition year, despite deep portfolio revision, with profitability up 15% through product differentiation by: → Redesign of range architecture and structuring it to a tangible concept for the brand’s consumers. → Building empowered sales teams through training to become ambassadors of the new range and leverage further growth • Increased sales efficiency by 50% and real internal growth was 6% in 2009.

International B2B Sales Operations Manager at Nespresso

September 2007 - September 2008

Charged with identifying a solution for rapidly growing sales teams across several markets where B2B sales teams were becoming increasingly diversified and adopting different approaches, and markets were showing significantly different sales metrics and successes. • Increased sales turnover across Europe, Latin America and Asia-Pacific markets through best practices implementation. Slower growing markets caught-up with best in class sales performers through introduction of the following training initiatives: → Developed a common back-to-back basics training for newly hired sales people by developing a network of trainers that replicated the knowledge across their markets. → Selected, implemented and delivered Sales Management Training to Sales Managers

International Marketing and Sales Project Leader at Nestle International Travel Retail - NITR

August 2006 - September 2007

Lead the implementation of Integrated Commercial Planning within a highly diversified and geographically broad business. Customized and implemented SAP and best practices for the Business and trained Sales, Marketing and Customer Service teams to use the new system. • Marketing and Sales teams were able to plan together consumer facing initiatives as well as customer terms and conditions. • Budget investment efficiency increased and sales were up 12% on the following year.

Consumer Marketing Manager - Yoghurts at Nestlé Brasil

June 2005 - July 2006

Revamped dessert products range, launched new dessert line. Managed the product launch end-to-end, from consumer insight to product development and communication. • Closed the gap to Dannon’s leadership within the segment. • Precise consumer insight and creative execution were required to overcome a tight communication budget of only $6MM.

Marketing Communications Manager at Diveo do Brasil

October 2000 - October 2003

Launched and positioned Diveo in the B2B telecom segment in Brazil and designed communication strategy. Selected, implemented and delivered media training and crisis management training for senior management.

Brand Manager - Breakfast Cereals at Nestlé Brasil

April 1997 - December 2000

Responsible for the product development end-to-end, from sourcing and supply planning to product introduction development and communication plan. • Launched CPW in Brazil, reaching 20% of market share in less than four years and consolidating the second place in volume and value share of market, with continued sales records, doubling sales in the last two years. → Product development and launches. → Marketing mix evaluation and activities implementation. → Marketing plans and long term planning implemented. → Budget management. → Sales activities visiting small supermarkets, mom&pop stores and c-stores.

Direct Marketing Assistant at IBM

August 1994 - August 1995

International Consumer Products Marketing Executive at Currently relocating in the USA

February 2012

I am an international marketing leader who has enjoyed a successful career at Nestlé for the last six years in Switzerland and previously in Brazil. I have always worked in pan-regional teams and businesses throughout my career. Today I speak four languages fluently (English, French, Spanish and Portuguese). As part of a dual career couple, I have decided to broaden my experience in international consumer products and seek an opportunity within another organization while at the same time supporting my wife in her career as she had the opportunity to take on an exciting assignment in L.A. Being new to the west coast, I need to increase my network and I would be very willing to contribute my knowledge and global connections to a fast paced, innovative consumer oriented company or consulting business.

Fundacao Getulio Vargas / FGV

2004 – 2005

Master of Business Administration (MBA)

Fundacao Getulio Vargas / FGV

1992 – 1996

Bachelor of Business Administration (B.B.A.)

Concentration: Marketing/Marketing Management, General Management

Marketing, fozone, photography, swimming.